Show your menu in Google’s search results and Google Maps listings
Show up in Google’s search results, not only when consumers look for your brand, but when they look for a type of food you offer on your menu.
Rank For “Shawarma” — But How?
You’re no longer limited to information like business name, business description, and business attributes for keywords. So if you offer Shawarma on your menu, it’s possible to rank for an unbranded food search like “ Shawarma near me” and actually allows consumers to tab through your menu without ever leaving Google’s search results.
My Menus Are Already On My Website. Isn’t That Enough?
Consumers search online for food a lot more than any other business category, and when deciding between restaurants, the amount of information online has a significant influence on the destination they ultimately choose. You need to give consumers as much information about your restaurant, and what you’re serving today, as possible — no matter which digital service they’re using to search. So now that Google lets menu items serve as unbranded search terms, it’s important to make sure that your menu is crawlable and up to date.