Company of The Month for May 2018 – CycleBar
Company of the month

Company of The Month for May 2018 – CycleBar

CycleBar is a Premium Indoor Cycling studio, offering fitness enthusiasts a multi-sensory energy-enhancing experience in a truly intoxicating environment.

CycleBar is a high-energy, cycling- focused concept that started in 2004, in Boston. The indoor cycling studio has recently come to the UAE and offers the perfect solution for Dubai’s residents looking to cycle their way to fitness and beyond, without the summer sun beating down on them.


The Energizing Cycling Sessions

Every CycleBar spinning session is catalyzed with work-out rock music and audio, video and lighting technology, to create a truly multi-sensory energy enhancing experience. One of the most mentionable benefits is that Cyclists are able to experience the exhilaration of endurance cycling without having to worry about the harsh weather conditions.

The CycleBar Studio
Welcome To The CycleBar Studio


CycleStar Instructors

Riders can choose from a variety of pedal-turning classes and every session takes place under the guidance and motivation of qualified CycleStar Instructors. The CycleStar instructors are experienced health and fitness experts, dedicated to helping riders get the most from each session by paying attention to technique while motivating for optimum performance. This includes everything from calibrating the ride to tailoring the playlist for maximum pedal power.

CycleStar Instructors
CycleStar Instructors


Pick Your Mood

CycleBar offers an exciting range of classes:

  • The Classic CycleBar class offers everything from rocking music to a challenging course filled with challenges.
  • Riders can take it up a notch with the Performance Class to enjoy the thrill of group challenges and competitions thanks to CycleBar’s Cycle-Stats technology.
  • The monitors are switched off in the CycleBar Connect session and riders are given the freedom to tune into the beats.
  • CycleBar frequently conducts Themed Rides, designed around unique themes, to deliver a spinning experience that is no less than a party on pedals.
  • The indoor cycling studio also entertains private events for charity, private and corporate events.


Track Your Journey

Riders at CycleBar are able to track their performance and progress through individual CycleStats, designed to measure six key metrics. A progress report is emailed to each Cyclist after the conclusion of each class. The unique CycleStats system helps makes sure that each session counts!

CycleBar Cycling Studio
Riders At The CycleBar Cycling Studio


bfound & CycleBar

The company had just opened its doors and CycleBar’s situation demanded a digital visibility solution that could effectively stimulate interest in the brand while also motivating in the vertical’s early adopters to sign-up.

The Campaign

The primary objectives were to effectively deliver high-quality traffic and maintain a healthy conversion rate, while leveraging video marketing for targeted brand awareness. Ad-groups and ad-copies were created to draw engagement to CycleBar’s one-of-a-kind user-experience and benefits.

Traffic from the Google Search campaign was directed to a dedicated landing page, purpose-built for lead-generation. Traffic from the Social Media campaign was sent to CycleBar’s website to convert cold inbound traffic into hot leads. bfound’s production crew also shot an amazing branding video for CycleBar, and used it to launch a YouTube campaign.

Located in Dubai, on Unit 27-28 The Avenue at City Walk, 1 Al Safa Street, Jumeirah 1, CycleBar is open from 10 AM to 12 AM throughout the week, and can be contacted on:

Phone: 04 395 5523

Email: citywalk [at]


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